QVM POSTCARD CAMPAIGN
The Brief- Reinforce brand essence of Queen Victoria Market using an indirect advertising approach. Get consumers to talk about the brand in an unexpected way.
The proposition of this postcard campaign for the Queen Victoria Market (QVM) is...'come to the market and enjoy the chaos'. Adhering to a young adolescent demographic (18-35 year olds) who are seeking more than just a meal, the campaign paints the market as a creative date spot and unforgettable experience.
Through the depiction of stains that result from enjoyment and excitement, the three postcards feature light-hearted short stories. The #EveryStainTellsAStory hashtag carries the campaign, encouraging our audience to engage and interact on social media by sharing their stories.
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