PAYPAL HAS THE KEY
Brief (via Isobar)- Position PayPal as the easiest and most enjoyable way to find and pay for the perfect gift this Christmas.
Big Idea - Unlock a world of possibilities this Christmas with the #PayPalHasTheKey platform.
Target Audience - addresses men and woman aged 35 to 45 in a playful way, but still remains relevant and 'hip' to a younger demographic.
This digital campaign translates the proposition of "PayPal killed the unforgettable gift" by presenting PayPal as the gateway that connects online shoppers and unique retailers. Through the use of engaging visuals, social media and data, the campaign aims to benefit consumers by providing them with a platform that makes Christmas shopping easy and stress free (hence the "Stress Free Tree").
THE JOURNEY
Login or Sign Up to PayPal via link. Once the shopper has logged in, PayPal will list and number of brands and websites gathered from algorithmic data.
The use of data helps cater to the shoppers interests, based on websites they have viewed or things they have liked online. This creates a personalised shopping experience.
Treasures Page (Gift Cart) - Using 'The Key' platform allows shoppers to save items they have liked using PayPal, compiling them into a shopping list and providing a stress free platform for Christmas presents.
Emailed QR code - In the months leading up to Christmas, PayPal users will receive special offers and exclusive sales via an emailed QR code. This opportunity provides greater incentive for people to sign up with PayPal and utilise its services.
